Six Immutable Laws of Mobile Business

IFRA Tokyo Mobile Tour, Tokyo, May 26th, 2010

The IFRA tour of Tokyo was back at the end of May, and we presented our Six Laws in a more interactive, face-to-face session.

The main focus was the impact that the Six Laws can have on individual companies within the European publishing industry, through an interactive Q&A session.

Mobile Media Day, IFRA, Amsterdam, May 18th, 2010

At the Mobile Media Day, held in Amsterdam, The Netherlands, we presented our views related to how the publishing industry can embrace the mobile platform for success.

Using case studies and insights from the Japanese mobile market, each of the Six Laws was discussed and analyzed within the context of Publishing.

American Chamber of Commerce Japan, Tokyo, May 14th, 2010

The Six Laws authors presented a roadmap for the future of wireless services looking first at the most important lessons learned from the Japanese mobile market. After the presentation we had a lively discussion about the future of mobile handset makers  and carrier in Japan. Thank you everybody for your comments and your hospitality.

Book Break, Foreign Correspondents Club of Japan, Tokyo, April 12th, 2010

We presented the The Six Laws at the Foreign Correspondents Club of Japan for their evening book break.  We explored the many hidden secrets of success for the world’s mobile industry and ended up in interesting discussions about the Japanese mobile economy and the overall future of mobile technology and services.